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Final Results: Black Theme Winner in Handyman Marketing Test

September 8, 2008


Well, the final results are in for the Handyman marketing test we did testing our sign up page for handyman services to request information about working with our real estate investor clients.
The results? The black theme has out performed the white theme!
Check out the video below for the proof of the results and prepare for [...]

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Finally Data For Black Theme Versus White Theme

August 22, 2008


As many of you already know I messed up a few weeks ago with our test for the Handyman Squeeze page we run when I was trying to test the effectiveness of the black theme versus the white theme.
I had not set up the Google Website Optimizer code correctly and had the test running, but [...]

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Handyman Test - James Confesses To Mess Up

August 14, 2008


Well, I confess… I messed up.
I had set up an A/B test for the handyman page and apparently I configured something wrong and it is only showing test results for one page. Ouch! So, 10 days later I notice it and commit to fixing it as soon as I upload the video below and finish [...]

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