What is a marketing test?

July 16, 2008

For the sake of this website, a marketing test is marketing we do to determine what is the most effective way to accomplish a particular result.

For example, we may do a marketing test to see which headline gets the most people to sign up for a mailing list. Or, it may be a test to see if including a photo improves the number of people that request a special report (a lead or inquiry).

Over time, as we learn about what works and/or what does not work in one test, we will test both similar and vastly different ideas in search of constant and never ending improvement in our marketing.

Until my next post,

James